Cosmetic packaging, especially women's cosmetics, which have seen rapid growth in recent times, have begun to become popular around us. With the increasingly fierce competition in the cosmetics market, major cosmetics merchants have made great efforts to continuously expand the sales share of their products. They often put a lot of effort into the packaging and printing of cosmetics. Today, the editor of China Paper Network will start with cosmetic packaging design and introduce the relevant content in detail.

 

The function and role of cosmetics are becoming more and more refined, and there are more and more cosmetics with comprehensive functions. The difference in grades is very obvious, and the packaging forms are dazzling. At the same time, in order to better promote their products, various businesses have carried out cosmetics Different classification and packaging suitable for their own characteristics.

 

Cosmetics have many names and different functions, but in terms of their external shape and suitability for packaging, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, paste cosmetics, etc. .

 

1. Packaging of solid cosmetics. There are relatively few types of solid cosmetics, mainly eyebrow pencils, pressed powders, and various lipsticks. The packaging of this type of cosmetics is relatively simple.

 

2. Packaging of solid granular (powder) cosmetics. This kind of cosmetics mainly include powder foundation, talcum powder and other granular (powder) products. The packaging methods often used mainly include paper boxes, composite paper boxes (mostly cylindrical boxes), glass bottles (wide mouth, small), metal Boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. Under normal circumstances, packaging containers need to be exquisitely decorated and printed. At the same time, when plastic and metal containers are used for packaging, exquisitely printed cartons are often used to match them.

 

 3. Packaging of liquid, emulsion cosmetics and cream cosmetics. Among all cosmetics, the types and quantities of these cosmetics are the largest, and the packaging forms are very diverse. They mainly include: plastic bottles of various shapes and specifications (usually after exquisite decoration and printing); plastic bags of composite film bags (commonly used in cosmetics) Economical bags or packaging of lower-grade cosmetics); glass bottles of various shapes and specifications (including wide-mouth bottles and narrow-mouth bottles, which are generally used for higher-grade cosmetics or cosmetics that are volatile, easy to penetrate, and contain organic solvents Packaging, such as nail polish, hair dye, perfume, toner, etc.). For the above-mentioned packaging form, sometimes the way of matching with the color printing carton is used to form the sales package of cosmetics together with the color printing carton to improve the grade of cosmetics.

 

4. Spray packaging of cosmetics. Spray packaging has the advantages of accuracy, effectiveness, simplicity, hygiene, and quantitative taking on demand. It is often used for packaging higher-end cosmetics and cosmetics that require directional and quantitative taking. Cosmetics such as hair mousse and hair spray are used in this type of packaging. Commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans.

 

Based on the above situation, combined with the development trend of cosmetics and its packaging, the packaging of modern cosmetics has the following characteristics in the selection of packaging materials and containers, the structural design of the packaging container, and the decoration design of the packaging container:

 

1. The application range of plastic materials and composite materials in cosmetic packaging is increasing, and the shape design of packaging containers, especially plastic bottles, tends to be diversified.

 

2. The use of glass bottles is restricted. Due to the inherent shortcomings of glass bottles (such as high specific gravity, fragility, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics Or cosmetics that are volatile and easy to lose fragrance, such as perfume, are generally packaged in glass bottles.

 

3. The diversification of packaging container specifications to meet different consumption levels. Due to the intensified competition in the cosmetics market, manufacturers are investing more and more in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-volume packaging is adopted to meet the needs of low-income people, especially young girls Consumer psychology arising out of curiosity.

 

4. Serialization of cosmetic packaging design. The so-called serialized packaging design refers to the same type of product packaging design based on a unified trademark pattern and text font, based on different tones, water patterns or different modeling structures. The requirements are similar, but there are differences in the same, and there are differences in the differences. , There is both diversity and a sense of integrity. In the actual application of cosmetic packaging, there are generally two situations. One is: the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers, while keeping the overall price lower than the total price of individual purchases. For example, a series of cosmetics of a certain brand maintain the overall design style, and then use larger containers to pack all kinds of cosmetics together as a sales order for overall sales; the second is: the same brand, the same main function, but different A series of cosmetics with auxiliary functions, or a series of cosmetics with the same brand and function, but with different formulations, are designed in series during packaging design. For example, a variety of moisturizers from a certain brand have their main functions for skin care but different auxiliary functions. Another example is a brand of facial cleansers whose functions are cleansing, but they have different formulas. For such series of cosmetics, the packaging design should conform to the characteristics of serialized packaging design, which not only achieves the role of series packaging, but also facilitates consumer choice.

 

5. Cosmetic packaging should increasingly meet the needs of personalized development. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer needs of different personalities, and express the aesthetic appeal of different groups of people, in order to successfully realize the sale of cosmetics.

 

6. Some cosmetics such as mousse, perfume and other products use spray packaging and other packaging forms to facilitate the use of consumers. The packaging of cosmetics pays more and more attention to the structural design of the container and the design of accessories, making it easy for consumers to hold, take, and quantify in various environments.

 

This article is taken from China Paper Network